Top 10 Most Creative Crosswalks in the World Various companies use creative crosswalks in advertising campaigns to draw the attention of their customers. Installing a crosswalk is one of the easiest and quickest ways to calm traffic in your community. Crosswalks can be transformed into something that actually enhances the beauty and vibrancy of the surroundings. These can be simple yet elegant way to make cities more walkable and pleasant to live or perhaps can be used for advertising and send out a message. 10. McDonald's Crosswalk During the July 4th weekend festival of Zurifest in Switzerland, McDonald found itself competing with various street food vendors and wanted to capitalize on the increase in foot traffic. Advertisement firm TBWA Switzerland developed a unique campaign to attract pedestrians to the fast food chain by transforming a crosswalk into a super-sized serving of fries. It was super and creative idea. They turned pedestrian crosswalks in front of the...
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