Head of Growth - Gaditek - Karachi
Job Description
- You’ll be responsible for the P&L and accountable for driving capital efficient growth strategies.
- Architect the strategy and lead the execution across org. You’ll own the strategy, roadmap, pricing decisions and execution of key growth initiatives focused on unlocking remarkable experiences for our global audience.
- Lead the research efforts, through established frameworks, to find growth opportunities and untapped channels.
- Working closely with the Product leadership, identify the unmet needs within the booming Consumer VPN space and beyond and strive that the currently catered needs are delivered to users in shortest possible time thus delivering an amazing experience from sign up to first value realization.
- Position Product as differentiated. Through research and innovative strategies create a defensible moat to aggressively win the market share.
- Evangelize the culture of “Growth” across all domains incl. Engineering, Product, Marketing, CS, Ops and transform the Org structure to effectively drive the Product Led Growth strategy.
- Lead Organization through the right channel, delivering 10x growth as outlined in the provided framework by Dan and Lenny (https://firstround.com/review/drive-growth-bypicking-the-right-lane-a-customer-acquisition-playbook-for-consumer-startups/)
- Lead all the 4 “fits” (‘Brian Belfour’s Four Fit’s Framework for $100M Org’) for coherent growth working very closely with Product, Engineering, Design and Business teams.
- Lead Organization’s transformation from a Funnel based approach to Flywheel base approach, pioneered by Hubspot which complements well with the PLG approach.
- Lead Organization’s transformation to a Product Led Growth org, influencing cross-team structuring, workflows and underlying metrics/models.
- Work closely with the CEO and Advisors and eventually lead the evolution of PureVPN.com into Secure.com; A broader perspective Cyber Security platform.
- Work alongside the PMO, Engineering, Product and CS teams to translate Customer Pain Points and Market Opportunities into roadmaps.
- Working closely with Finance Business Partners create financial models, budgets and chart roadmaps to achieve desired growth targets. Infuse and inculcate data-driven, experiments oriented, data-driven and agile approach within the team.
- Create a team of superstar Marketing Managers and infuse the right mindset in line with our customer’s needs and our core values.
Requirements
- You have an existing background successfully scaling consumer products ideally in a bootstrapped environment.
- Prior experience with Product Led Growth / Platform based methodologies is a plus.
- You have a bias for action.
- You have an entrepreneurial spirit, strong commercial acumen, grit, and deep appreciation for quality.
Qualification
- Bachelor’s Degree in Computer Science and/or Marketing or a combination of relevant domains from a renowned university
- Or a proven track record